The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
Episodes
155 episodes
Miranda McLennan X walking away from a successful business to start something new
On today’s episode of The Business Game, we’re sitting down with Miranda McLennan, Founder of Those Who Dare Agency and what many would call the queen of reinvention. Level 1: STARTUP & SURVIVAL STAGE: $0M –...
Darragh de Stonndún X AI AND ROBOTICS ARE CHANGING THE FUTURE!
On today’s episode of The Business Game, we’re sitting down with Darragh de Stonndún, CEO of Automated Industrial Robotics (AIR), a global automation company with more than 550 people across the US, UK, and Ireland.
LEVEL FIVE: SaaS Founder on Why Distribution Beats Product Every Time
On today's episode of The Business Game, we're sitting down with Yega Kumarappan, Founder and CEO of Paperflite, an AI-powered sales enablement platform helping enterprise sales teams close deals faster through intelligent content...
LEVEL TWO: Visual Thinking Expert on Working with Dan Martell, the Future of IP, and Owning Your Genius
On today’s episode of The Business Game, we’re sitting down with Simon Bowen, founder of The Models Method and creator of the Genius Model, a visual thinking framework used in more than 30 countries to help founders,...
LEVEL 4: Video Editing CEO: From A $200 Startup... to 90 Employees
Starting a business with $200 is impressive.Rebuilding it three separate times after devastating setbacks is something else entirely.In this Throwback Thursday episode of The Business Game, Dave Feinman
LEVEL SIX: Serial Entrepreneur on Why Everything in Business Is Ones and Zeros
Level 5: $30M-$100M Executive Layer and Division Growth On today’s episode of The Business Game, we’re sitting down with Robert Indries, Managing Partner of Elkridge Advisors. Robert is an engineer turn...
LEVEL ONE: Property Founder on Why He Walked Away From a $250K Career to Start From Zero
LEVEL 1: $0M-$1M START UP AND SURVIVAL STAGE In this episode of The Business Game, we sit down with Matthew Nowell, founder of MPAC Property Group, RentFinder Australia, and a new building comp...
LEVEL THREE: Marketing Veteran on Why Most Founders Burn Out and How to Avoid It
Level 3: $3-$8M DELEGATION AND EARLY LEADERSHIP On today’s episode of The Business Game, we’re sitting down with Phil Ohren, Founder and CEO of Intender, a growth marketing agency on a mission ...
LEVEL FOUR: Global Entrepreneur on What the World's Most Successful Founders Have in Common
LEVEL 4: $8M - $20M GROWING PAINS AND OPERATIONAL COMPLEXITY On today’s episode of The Business Game, we’re sitting down with Skye Blanks, Chief Operations Officer at the International Council for ...
LEVEL THREE: An Inventor on Exiting Seven Companies, Holding 100 Patents, and Building With AI
LEVEL 3: $3M - $8M DELEGATION AND EARLY LEADERSHIP On today’s episode of The Business Game, we’re joined by Mark Vange, founder and CEO of Autom8ly, a serial tech entrepreneur who has bu...
LEVEL SIX: Pharma Innovator On Franchising, Bootstrapping and Long Term Success
LEVEL 6: $50M – $150M GOVERNANCE, DATA & SERIOUS INFRASTRUCTURE On today’s episode of The Business Game, we’re sitting down with Barry Patel, Founder and CEO of Galt Pharmaceuticals,...
LEVEL 2: Veteran Business Strategist on Why Following Your Competitors Is the Fastest Way to Fail
LEVEL 2: $1M – $3M FIRST TEAM, FIRST SYSTEMS Most founders think scaling is about working harder... but Michael Barbarita learned the opposite. In today's episode of The Busi...
LEVEL TWO: A Software Pro Tells Us Why Claude Is The Best Developer He's Ever Worked With
What if the best software developer for your business isn't an agency, a freelancer or even an employee? According to Paul Salvage - Chief AI Officer & founder of Productly - the best developer for your business is...
LEVEL ONE: AI Growth Expert on the AI Trick That Saves Me Hours Every Week
LEVEL TWO: $1M to $5M FIRST TEAMS, FIRST SYSTEMS STAGE On today’s episode of The Business Game, we’re sitting down with Robyn Anderson, Founder of JAM AI and creator of Club JAM. One of ...
LEVEL 3: Second-Generation Agency Leader on Modernising a 60-Year-Old Business Without Ruining It
LEVEL 3: $3M – $8M DELEGATION & EARLY LEADERSHIP STAGE On today’s episode of The Business Game, we’re sitting down with Chad G. Bauer, owner of SR&B Advertising, a second...
LEVEL TWO: E-Commerce Founder on 10 Million Views, Airport Deals, and Building a Million-Dollar Brand
LEVEL 1: $0 – $1M STARTUP & SURVIVAL STAGE On today’s episode of The Business Game, we’re sitting down with Laura Campbell, Founder of Hip Surfer, the Australian baby produ...
Sales Psychologist: Why Sales Get Harder When You Need Them Most
LEVEL 1: $0 – $1MSTARTUP & SURVIVAL STAGEOn today’s episode of The Business Game, we’re sitting down with Ian Stephens, one of Australia’s leading sales psychologists, speake...
LEVEL TWO: Workplace Culture Expert on Why Bad Employees Are Built By Bad Leadership
LEVEL 2: $1M – $3M FIRST TEAM, FIRST SYSTEMS STAGE On today’s episode of The Business Game, we’re sitting down with Dustin Snyder, Founder and Chief Advisor of WayForward, the...
LEVEL THREE: Million-Dollar Book Strategist On How She Went From $3.6Million in Debt to Multi-Millions... In 18 Months
LEVEL THREE: $3M to $8M: DELEGATION AND EARLY LEADERSHIP On today’s episode of The Business Game, we’re sitting down with Melanie Warner, founder and CEO of Defining Moments Press. <...
LEVEL FOUR: Female Construction CEO on Landing $50M+ Projects, Leading Under Pressure, and Empathy on the Job Site
LEVEL FOUR: $8M to $20M GROWING PAINS & OPERATIONAL COMPLEXITY On today’s episode of The Business Game, we’re sitting down with Melissa Drew, Founder and CEO of InSite BUILD
LEVEL TWO: Construction Expert Tells Us Why Most Projects Fail Before They Start
LEVEL TWO: $1M to $3M: FIRST TEAMS, FIRST SYSTEMS, FOUNDER LED In today’s episode of The Business Game, we’re sitting down with Mark Story, construction consultant, turnaround specialist, and...
LEVEL SIX: Pharmacy CEO On GLP-1s, Peptides, and Growing 800% In 24 Months
LEVEL 6: $50M – $150MGOVERNANCE, DATA & SERIOUS INFRASTRUCTUREIn today’s episode of The Business Game, we’re sitting down with Jesse Vidrine, Founder of Vidrine Pharmaceutical Group and President & Co-Own...
LEVEL ONE: Gender-Free Underwear Founder On Changing An Industry
LEVEL 1: $0 – $1MSTARTUP & SURVIVAL STAGEAndrew Whittle is the Co-Founder of Being Wear, a gender-free, sensory-friendly underwear brand inspired by his daughter’s experience with ASD and ADHD....
LEVEL ONE: The Tech Wunderkind Putting Ads Inside AI Chats
LEVEL 1: $0 – $1M STARTUP & SURVIVAL STAGEIn today’s episode of The Business Game, we’re sitting down with Andrea Tortella, Founder and CEO of Thrad – the company building advertising infrastructure for A...
LEVEL ONE: A Forensic Scientist Explains Why Your Job Is Traumatizing You
LEVEL ONE: $0 to $1M: STARTUP & SURVIVAL STAGE In today’s episode of The Business Game, we’re sitting down with Lori Ana Valentin, analytical chemist, former forensic scientist... and Founder of Rad...