The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
Episodes
129 episodes
Climate Change Expert: The $22 TRILLION Housing Crash No One Is Ready For
LEVEL FOUR: SCALE BUILDER $8M to $20M On today’s episode of The Business Game, we’re sitting down with Ben Gilliland, Founder of Future Proof Property Intelligence, a busi...
Viral Beauty Founder: From a 3D Print to Kendall Jenner, 1 BILLION views, and the Daily Mail
LEVEL TWO: $1M to $3M: EARLY BUILDERIn today’s episode of The Business Game, we’re sitting down with Sarah Forrai, Co-Founder of Contour Cube, the viral tool designed to make facial icing easy and ac...
Coffee Entrepreneur: We Turned $74k Into A $25m Business... And We're Still Growing!
LEVEL FOUR: SCALE BUILDERWhat does it actually take to build a business when capital is tight, competition is high, and every mistake gets amplified as you grow?In today's episode of The Business Game, we're...
Cybersecurity Expert: Deepfakes, Voice Cloning, and How To Keep Yourself Safe
LEVEL TWO: EARLY BUILDERWhat does it actually take to build a business where the biggest risk isn’t your product… but people? In today’s episode of The Business Game, we’re talking to cybersecurity expert Rob...
Project Management Expert: Why Bad Clients Only Get Worse... And What To Do About It
LEVEL ONE: STARTUP & SURVIVALWhat does it actually take to build a business where execution isn’t the problem… but you are?In this episode of The Business Game, Rachel Losser, founder of ...
Female AI Founder: “We Made $200,000… And Had $16,000 In The Bank”
LEVEL TWO: EARLY BUILDERWhat happens when your business is growing… but your fundamentals are quietly breaking underneath you?In this episode of The Business Game, Carla Penn-Kahn, co-founder of Pr...
Healthcare CEO: Life or Death Stakes in Regulated Industries
LEVEL THREE: EMERGING CEO What does it actually take to build a company where mistakes have real-world consequences? In this episode of The Business Game, Ryan Hawley shares the story behind...
Interior Design Founder: Architectural Digest, Walmart, and Building a Premium Brand
LEVEL 2: EARLY BUILDERWhat does it actually take to build a premium product business? In this episode of The Business Game, Lindsay Scherr Burgess shares the real story behind Green Wallscapes, from earl...
Sales Psychologist: Why Sales Get Harder When You Need Them Most
LEVEL 1: Owner OperatorWhat actually happens inside a business when cash flow gets tight? In this episode, Ian Stephens breaks down the real reason sales feel harder, decisions get rushed, and performance drops when pressure...
Preventative Medicine Doctor: Why You Only Get 10 Minutes of Medical Care
LEVEL 1: OWNER OPERATORToday’s episode is a conversation with Dr Avinish Reddy, founder of Elevated Medical, on building a premium healthcare practice around longevity, preventative medicine, and proactive patient c...
Marketing CEO: Get 9-Figure Clients Without Breaking
Neil Ateem, founder of Multiplier Agency, joins The Business Game to break down what really happens when an agency starts scaling and the founder becomes the bottleneck. After generating more than $300 millio...
The Systems Playbook: How Owner-Operators Stop Being the Bottleneck
Most business owners start their company for freedom — but end up building something that only works if they are there holding it together. In this episode of The Business Game, Wayne Hutchison breaks down why so many owner-o...
Nonprofit Founder: THIS Is How You Scale For Good
Robby Cobbs, founder of Tech My School, joins The Business Game to break down the founder mechanics behind scaling a nonprofit. After moving to Puerto Rico, Robby discovered schools operating without libraries, compute...
Theme Park CEO: Good Reviews Mean More Revenue
Customer experience is often misunderstood in business. Many founders think it simply means good service, but true customer experience is the sum of every interaction a customer has with your brand- before, during, and after a...
Leading SaaS Founder: "You Can Copy Any SaaS Product In 5 Minutes"
Yega Kumarappan, Co-founder and CEO of Paperflite, joins The Business Game to explain how AI is reshaping the SaaS landscape and why the traditional advantages of software companies are disappearing. Paperflite ...
Video Editing CEO: From $200 Startup to 90 Employees
David Feinman, co-founder of Viral Ideas, shares the real story behind scaling a $200 startup into a 90-person global creative agency, including losing 80% of revenue overnight and rebuilding from scratch. In this e...
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AI CEO: Scaling to Multi-Millions with Automation
Julian Goldie (Goldie Agency, AI Profit Boardroom) explains how he used AI systems and automation to scale a global agency to multi-million revenue, build a 30+ person team, and grow a second business to over $1M/year in under ...
M&A Advisor: The Acquisition Playbook for Business Owners
Learn how founder and M&A advisor Patrick Rogers (Elkridge Advisors) helps small and mid-sized business owners buy businesses, source off-market deals, and scale faster through acquisitions in 2026. Patrick Rogers, Managi...
Human Behaviour Expert: Lower Your Standards
You Don’t Need Higher Standards; You Need Lower Ones. In this episode, we unpack the counterintuitive mindset shift of “sustainably low standards” and why trying to leap from fear to love, is what’s keeping so many founders stuck. <...
Gen Z Tech Founder: Forbes, Times Square & Series A
Holly Fowler, founder and CEO of Wable, shares the real story behind building a neurodivergent-first social networking app from scratch — without a tech background, without a blueprint, and while navigating the mental pressure of ...
Outsourcing Expert: Escape Your Business
Most founders chase “freedom” then accidentally build a job they can’t escape.In this episode, Joe Rare, founder of Level 9 Virtual and a serial entrepreneur, shares how he builds and scales businesses by systemising ...
Tech CEO: The NFC-Powered Tech Driving 40% Engagement
QR Codes Are Dead - This ‘Tapp’ Tech Gets 40% Engagement and in this episode, Ishita Agarwal breaks down how NFC-powered Tapp technology is transforming post-purchase marketing, increasing customer engagement by up to 40%, and helping eCommerce...
Gen Z AI Founder: Global Sourcing and Raising Millions in Funding
AI Just Made Global Sourcing 10x Easier. Here’s How (With SourceReady CEO Ricky Ho)Global sourcing is confusing, expensive, and stacked against small businesses — but AI is starting to change that.In this episode of The ...
Award-Winning AI Founder: Make AI Work For You
Most AI Is Useless - Here’s How Businesses Actually Win With It: Bart Puszko (Blue Seas AI) joins us to cut through the noise and share what actually works when applying AI inside a business.AI is moving fast but most busin...
Marketing CEO: Intent Marketing Is The Future
Ads are everywhere, and people hate them. But what if advertising didn’t have to be annoying?Phil Ohren, co-founder of Intender, joins The Business Game to explain why modern advertising feels broken, and how founders can r...