The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
LEVEL 3: Second-Generation Agency Leader on Modernising a 60-Year-Old Business Without Ruining It
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
LEVEL 3: $3M – $8M
DELEGATION & EARLY LEADERSHIP STAGE
On today’s episode of The Business Game, we’re sitting down with Chad G. Bauer, owner of SR&B Advertising, a second-generation agency leader navigating the pressure of modernising a 60-year family business without losing the legacy that built it.
After stepping into the company founded by his father, Chad realised the biggest bottleneck wasn’t the market... it was himself. In this episode, he shares the hard lessons around delegation, building a leadership layer, letting go of control, and evolving from founder-operator into a true CEO. From difficult conversations with his father to creating systems that allowed the business to run without him being involved in every decision, this episode is packed with practical insights for founders stuck in the messy middle of growth.
Let’s dive in
with Chad G. Bauer:
- Why self-awareness changed Chad’s leadership style
- The moment he realised he was the bottleneck
- Building managers and leadership structure for the first time
- Hiring systems that filter out the wrong people fast
- The pressure of inheriting a family legacy business
- Why “scaling isn’t about doing more”
If you’re trying to step out of the day-to-day, build a stronger team, and grow without carrying the entire business on your back... this episode is for you.
The Business Game is proud to partner with HighLevel, the all-in-one CRM and marketing platform built for growing businesses High Level’s software will drive your customer retention and your profits through the stratosphere - so click here for your 14-day free trial:
https://www.gohighlevel.com/?fp_ref=ribu88
This episode contains affiliate advertising. The Business Game Group is a GoHighLevel affiliate. If you sign up through the link in the show notes, we may earn a commission at no additional cost to you.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
