The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
LEVEL SIX: Pharmacy CEO On GLP-1s, Peptides, and Growing 800% In 24 Months
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LEVEL 6: $50M – $150M
GOVERNANCE, DATA & SERIOUS INFRASTRUCTURE
In today’s episode of The Business Game, we’re sitting down with Jesse Vidrine, Founder of Vidrine Pharmaceutical Group and President & Co-Owner of Boudreaux’s New Drug Store, a pharmacist-owned compounding pharmacy that has exploded from a small local operation into a national business licensed across 45+ U.S. states.
After buying the pharmacy just weeks before COVID hit, Jesse and his wife Kylie faced what sounds more like a disaster movie than a business journey: denied by 9 banks, a Category 4 hurricane, floods, ice storms, and moments where payroll nearly didn’t get paid. Somehow, through all of it, they scaled the company over 800% in just 24 months.
In this episode, Jesse breaks down what it really takes to scale inside one of the most tightly regulated industries in the world, where there’s no room for mistakes, compliance is everything, and growth only happens if your systems, people, and leadership evolve fast enough to survive it.
If you’re building a business under pressure, navigating rapid growth, or trying to scale without breaking the machine, this episode is for you.
Let’s dive in,
with Jesse Vidrine:
- how they survived COVID, hurricanes, floods & near-bankruptcy
- why patients, not doctors, changed healthcare forever
- how they grew from 6 employees to 100+
- the real reason most founders fail under pressure
- why “risk it for the biscuit” became their business philosophy
- how AI and automation are transforming modern pharmacy operations
- why peptides could become bigger than the GLP-1 boom
- the leadership lessons that come from scaling in a zero-mistake industry
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
