The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
LEVEL SEVEN: “I’ve Seen 80,000 Businesses… Here’s Why Yours Isn’t Making Money”
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
LEVEL SEVEN: GLOBAL LEADER
$150M to $500M
On today’s episode of The Business Game, we’re sitting down with Jay Aldebert, Chief Growth Officer at International Services Inc, and a profit strategist who has analysed more than 80,000 privately held businesses over the past 25 years.
Having generated billions in consulting outcomes, Jay shares why most business owners don’t actually understand how their company makes money... and how focusing on growth instead of profit is quietly destroying businesses at every level.
If you’re trying to scale your business, improve cash flow, increase profitability, or build something that creates real long-term value - this episode is for you!
Let’s dive in,
with Jay Aldebert:
• why most businesses struggle with profitability (even at high revenue)
• the truth about cash flow, debt, and working capital
• why growth alone won’t fix your business
• how to design profit instead of hoping for it
• the biggest financial mistakes founders make when scaling
• why accounting is a lagging indicator — not a control system
• how to build a business that actually creates value
• what determines the real worth of your business
• why selling more won’t solve underlying problems
• how to think about profit, structure, and long-term wealth
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
