The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Climate Change Expert: The $22 TRILLION Housing Crash No One Is Ready For
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
LEVEL FOUR: SCALE BUILDER
$8M to $20M
On today’s episode of The Business Game, we’re sitting down with Ben Gilliland, Founder of Future Proof Property Intelligence, a business tackling one of the biggest and fastest-growing threats facing homeowners today: the collision of climate risk and insurance.
With over 37 million homes already at extreme risk, and $22 trillion in real estate on the line, Ben breaks down what’s actually happening behind rising premiums, insurers pulling out of entire regions, why most people still don’t see it coming - and what his company is doing to help.
If you own property, are scaling a business in a complex market, or are trying to build something that requires real-world behaviour change… This episode is for you!
Let’s dive in, with Ben Gilliland:
• why climate risk and insurance risk are now the same conversation
• what’s really happening when insurance companies pull out of neighbourhoods
• how millions of homes could become uninsurable over the next 20 years
• the real reason most homeowners aren’t taking action yet
• how AI is being used to assess and fix property-level risk
• why this problem is bigger than construction – and requires system-level thinking
• the tension between homeowners and insurers (and why both sides are right!)
• what breaks first when you try to scale across multiple industries
• how this could trigger foreclosures, housing instability, and mass migration
• what needs to happen now to prevent a much bigger crisis
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
