The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Cybersecurity Expert: Deepfakes, Voice Cloning, and How To Keep Yourself Safe
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LEVEL TWO: EARLY BUILDER
What does it actually take to build a business where the biggest risk isn’t your product… but people?
In today’s episode of The Business Game, we’re talking to cybersecurity expert Robert Siciliano to break down what’s really happening as AI reshapes fraud, deception, and trust – and why most businesses are completely unprepared for it.
Robert tells us the risks now that AI has removed all the obvious red flags of scams, making deception feel completely real – from voice cloning to deepfakes – and why the biggest vulnerability in any business isn’t its technology, but its people who can fall victim to these scams. And on top of that, we go deep with Robert on what it actually looks like to build a business around your own expertise.
From operating as a solopreneur, to learning how to sell your knowledge, to navigating the collapse of income during COVID, Robert shares the reality of stabilising a business when you are the product.
Let’s dive in, with Robert Siciliano:
- Why AI has made scams almost impossible to detect
- The dangerous gap between security awareness and real behaviour (and the need for a strategic human firewall)
- How apathy exposes both individuals and businesses
- What it really takes to build systems when you’re still doing everything
- How to start scaling expertise beyond yourself
If you’re in the early stages of building a business, hiring your first team, or trying to turn your expertise into something sustainable… This one is for you!
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
