The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Healthcare CEO: Life or Death Stakes in Regulated Industries
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LEVEL THREE: EMERGING CEO
What does it actually take to build a company where mistakes have real-world consequences?
In this episode of The Business Game, Ryan Hawley shares the story behind Odin Industries, a global organisation operating across healthcare, insurance, and legal systems in some of the most complex and high-stakes environments in the world.
This isn’t just a conversation about scaling a business.
It is a conversation about what happens when you scale inside systems that are regulated, international, and unforgiving, where decisions affect people’s health, claims, and livelihoods – and there is no margin for error.
Ryan talks openly about building in war zones, navigating global operations, and the reality of growing fast without breaking the machine. From learning how to delegate as a self-confessed control freak, to managing risk across multiple countries, to keeping a team aligned under pressure, this episode reveals what it actually takes to operate at a global level.
If you are scaling a business, building across borders, or trying to step into true leadership, this episode is packed with hard-earned lessons.
We cover:
• how Odin Industries was built from frontline medical experience
• the moment Ryan chose to build systems instead of stay inside broken ones
• scaling quickly without letting operations collapse
• why delegation is the only way to buy back time
• managing risk across international and regulated environments
• what almost broke during rapid growth and global expansion
• the leadership shift required to run a high-stakes organisation
Follow The Business Game for more real conversations with founders building across different levels of business.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
