The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Interior Design Founder: Architectural Digest, Walmart, and Building a Premium Brand
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
LEVEL 2: EARLY BUILDER
What does it actually take to build a premium product business?
In this episode of The Business Game, Lindsay Scherr Burgess shares the real story behind Green Wallscapes, from early side hustle beginnings to becoming a trusted supplier for major commercial clients across North America.
This is not just a conversation about design or product.
It is a conversation about what founders really face when they try to build something premium: pricing, systems, quality control, people issues, operational pressure, client delivery, and the constant tension between growth and protecting the brand.
Lindsay talks openly about the bottlenecks that nearly broke the business, the importance of process, the reality of hiring, and why the next phase of growth depends on getting the right operator into the company.
If you are building a premium brand, product-based business, or founder-led company, this episode is packed with practical lessons.
We cover:
- how Green Wallscapes began
- when the business started to feel real
- the credibility that came from major clients
- the hidden pressure behind scaling a premium offer
- why systems changed everything
- hiring frustrations and founder bottlenecks
- the next level Lindsay is building toward
Follow The Business Game for more real conversations with founders building across different levels of business.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
