The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Preventative Medicine Doctor: Why You Only Get 10 Minutes of Medical Care
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LEVEL 1: OWNER OPERATOR
Today’s episode is a conversation with Dr Avinish Reddy, founder of Elevated Medical, on building a premium healthcare practice around longevity, preventative medicine, and proactive patient care.
Avi explains how traditional healthcare is mostly reactive, while his model is focused on helping patients improve their long-term health before disease appears. He also shares what it takes to turn medical expertise into a high-trust, high-touch business.
This episode covers:
- Building a preventative healthcare business
- The meaning of Medicine 3.0
- Creating a premium concierge model
- Shifting from doctor to founder
- Pricing, trust, and integrity in a noisy health market
- Why time and capacity are the biggest growth bottlenecks
- How AI could reshape healthcare operations
- The business case for personalized care
If you’re a founder, operator, doctor, consultant, or premium service provider, this episode is packed with insights on trust, positioning, and building a business around expertise.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
