The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
SaaS Co-Founder: The New Rules of SaaS Growth
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Yega Kumarappan, Co-founder and CPO of Paperflite, joins The Business Game to explain how AI is reshaping the SaaS landscape and why the traditional advantages of software companies are disappearing.
Paperflite is a sales intelligence platform that helps sales teams close deals faster through prospect intelligence, content intelligence and conversation intelligence.
But in today’s AI driven world, building software is no longer the hard part.
Yega explains why distribution, industry depth and high performance teams are now the real competitive advantages.
In this episode we discuss:
• The true meaning of SaaS and why it is simply a billing model
• How Paperflite helps sales teams convert deals faster
• Why AI is compressing decades of innovation into years
• The shift from creator economy to distribution economy
• Why verticalisation is becoming essential for SaaS products
• The leadership evolution founders must go through as they scale
• The mistake founders make when they step too far away from their companies
• Why the boring operational work is where real business success happens
If you are building a SaaS company, launching a startup or scaling a technology product, this episode provides a clear look at the real mechanics behind modern SaaS growth.
Sponsor
Tala Offshore connects businesses with top tier remote talent across admin, customer service, and SaaS development. Build a stronger team without adding stress. Visit talaoffshore.com
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
Stay tuned for more exciting episodes!
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Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
