The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
AI CEO: Scaling to Multi-Millions with Automation
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Julian Goldie (Goldie Agency, AI Profit Boardroom) explains how he used AI systems and automation to scale a global agency to multi-million revenue, build a 30+ person team, and grow a second business to over $1M/year in under 12 months.
This episode covers the real founder mechanics behind scaling: AI content engines, lead generation systems, delegation, sales playbooks, and the uncomfortable realities of cash flow, profit margin, and hiring mistakes that slow growth.
You’ll learn:
• How AI search (ChatGPT/Perplexity) is changing SEO and customer acquisition
• Why AI search often sends less traffic, but higher-converting clicks
• The content automation strategy Julian uses across multiple platforms (YouTube, LinkedIn, Reddit, X)
• The leadership moves that unlocked growth: account managers + sales systems
• The hard cash lesson: payroll bounced when cash flow wasn’t tracked properly
• When founders should hire accounting/finance support
• Why hiring “hypothetical roles” kills margin and creates chaos
• A Level 1–2 cheat code: time tracking for delegation and quality control
• Tools Julian relies on: GoHighLevel CRM and system consolidation
If you’re scaling an agency, building a service business, or trying to transition from founder doing everything to CEO building systems, this is an actionable conversation on automation, revenue operations, and sustainable growth.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
