The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Gen Z AI Founder: Global Sourcing and Raising Millions in Funding
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AI Just Made Global Sourcing 10x Easier. Here’s How (With SourceReady CEO Ricky Ho)
Global sourcing is confusing, expensive, and stacked against small businesses — but AI is starting to change that.
In this episode of The Business Game, we sit down with Ricky Ho, CEO and co-founder of SourceReady, to unpack how artificial intelligence is transforming the way products are sourced, manufacturers are discovered, and suppliers are evaluated.
Ricky shares insights from building and selling a previous supply-chain startup (after raising $22M in venture capital), and explains how SourceReady uses customs data, automation, and AI agents to uncover real factories and eliminate the endless back-and-forth that founders hate.
We talk about why sourcing is often a bigger barrier than marketing, how AI compares thousands of suppliers faster than any human team, and why the future of global trade still needs humans in the loop.
This conversation also dives into leadership, fundraising lessons, product-market fit, and why business should be viewed as an infinite game — not something you “win” once.
Sponsor
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We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com
Stay tuned for more exciting episodes!
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Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
