The Business Game
The Business Game, A Podcast That Moves The Needle
Ready to level up your business and leadership game?
The Business Game, A Podcast That Moves The Needle - brings you unfiltered business insights, startup stories, and scaling strategies from global leaders, founders, and innovators who’ve built thriving companies.
Hosted by Steve Plummer and Kalena Stano, each episode dives into real-world case studies, growth tactics, and leadership lessons that reveal what it takes to win in today’s competitive business landscape.
Whether you’re a small business owner, startup founder, or corporate innovator, you’ll walk away with actionable tools to grow smarter, lead stronger, and scale faster.
New episodes drop every Thursday and Saturday on Spotify, Apple Podcasts, iHeartRadio and all major platforms.
Watch video episodes on YouTube and explore more at thebusinessgamepodcast.com
The Business Game
SEO “Died” Again… But Intent Marketing Is Exploding (Here’s Why)
Ads are everywhere, and people hate them. But what if advertising didn’t have to be annoying?
Phil Ohren, co-founder of Intender, joins The Business Game to explain why modern advertising feels broken, and how founders can rebuild marketing around how people actually behave. Phil shares his framework of Intent, Interest, and Interruption, why mass marketing is having a midlife crisis, and how brands should shift budgets toward the audiences most likely to act.
We also dive into why organic reach is dying, how ad frequency can turn brand love into brand hate, and why earned media + PR may become a major advantage as AI changes search and buying behavior. If you’re relying heavily on paid ads, or trying to scale without burning your audience out, this episode is a must.
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