The Business Game

From Broke to $1M in Free Ads: The Integrity Lesson That Saved The Company

The Business Game Season 1 Episode 60

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When David Socha was broke and outbid at the last minute, one integrity-driven decision turned disaster into over $1M in free advertising and ultimately saved the company.

David Socha has been in business for over 30 years, building Beverly Hills Teddy Bear Company into a global plush powerhouse. In this conversation, David shares the early near-collapse that became a breakthrough, when a competitor outbid him for a radio personality and his business fell off a cliff. What happened next (a lesson in integrity) changed everything.

David also unpacks the hardest modern bottleneck: COVID, when revenue dropped more than 80%, forcing a full rebuild and a shift to a 100-year legacy plan. 

If you’re building in a fast-moving market, this episode is a masterclass in persistence, leadership, and long-term strategy. 


📍Connect with David:

LinkedIn: David Socha

Website: plush.com


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