The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
He Turned Credibility Into Millions?! JJ Carter’s PR Playbook
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
From living in his car to running a multi-million dollar PR agency, here's how JJ Carter turned credibility into cold, hard cash.
Join hosts Kalena Stano and Steve Plummer on The Business Game, a podcast that moves the needle, as they sit down with JJ Carter, founder and CEO of GLDN PR. Learn JJ's proven strategies for getting featured in top publications like Forbes, Business Insider, and major podcasts without paying for placements. Plus his unique approach to crisis management, social media content strategy, and turning PR into actual revenue growth for your business.
In this episode, you'll discover:
* How to build credibility and authority online in 30 days using free PR strategies and podcast appearances
* The 33% content framework for LinkedIn and social media: credibility-driven, authority-driven, and personality-driven posts
* Why traditional PR firms fail to move the needle and how to use media placements to increase revenue and close sales
* JJ Carter's exact playbook for starting from zero: landing Forbes features, press releases, and building third-party validation
* Crisis management secrets: how to respond to negative publicity, handle controversy, and turn disasters into opportunities for brand growth
Connect with JJ Carter - Founder of GLDN PR:
Website: https://www.gldnpr.com/
LinkedIn: https://www.linkedin.com/in/jj-carter-aa293119b/
Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate.
Thanks to Trafftrak for sponsoring todays episode. They keep businesses on track so your schedule never hits a red light! Head to trafftrak.com to get started
This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
