The Business Game
The Business Game, A Podcast That Moves The Needle
Ready to level up your business and leadership game?
The Business Game, A Podcast That Moves The Needle - brings you unfiltered business insights, startup stories, and scaling strategies from global leaders, founders, and innovators who’ve built thriving companies.
Hosted by Steve Plummer and Kalena Stano, each episode dives into real-world case studies, growth tactics, and leadership lessons that reveal what it takes to win in today’s competitive business landscape.
Whether you’re a small business owner, startup founder, or corporate innovator, you’ll walk away with actionable tools to grow smarter, lead stronger, and scale faster.
New episodes drop every Thursday and Saturday on Spotify, Apple Podcasts, iHeartRadio and all major platforms.
Watch video episodes on YouTube and explore more at thebusinessgamepodcast.com
The Business Game
Words That Sell vs Words That Kill (FLASHBACK EPISODE)
In this Flashback Episode of The Business Game, hosts Jamie and Dan revisit a standout conversation with Joshua Altman, founder of Beltway Media, to unpack the psychology behind messaging that sells versus messaging that quietly kills trust and conversions.
Joshua, a fractional Chief Communications Officer, explains how behavioral science and analytics shape perception in both B2B and B2C communication. From brand trust to reputation management, this episode breaks down why logic alone doesn’t persuade, and how the right words influence decision-making at a subconscious level.
Whether you’re a founder, marketer, or leader responsible for how your business is perceived, this episode offers timeless insights that are even more relevant today.
In this episode, you’ll learn:
- Why certain words trigger action while others repel buyers
- How psychology impacts messaging more than features or logic
- The role of perception in building brand trust
- How to align internal and external communication
- Why clarity beats cleverness in high-stakes messaging
This is a must-listen if your marketing sounds right… but isn’t landing.
Connect with Beltway Media:
Website: https://beltway.media/
LinkedIn: https://www.linkedin.com/in/joshuaialtman/
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