The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Words That Sell vs Words That Kill (FLASHBACK EPISODE)
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In this Flashback Episode of The Business Game, hosts Jamie and Dan revisit a standout conversation with Joshua Altman, founder of Beltway Media, to unpack the psychology behind messaging that sells versus messaging that quietly kills trust and conversions.
Joshua, a fractional Chief Communications Officer, explains how behavioral science and analytics shape perception in both B2B and B2C communication. From brand trust to reputation management, this episode breaks down why logic alone doesn’t persuade, and how the right words influence decision-making at a subconscious level.
Whether you’re a founder, marketer, or leader responsible for how your business is perceived, this episode offers timeless insights that are even more relevant today.
In this episode, you’ll learn:
- Why certain words trigger action while others repel buyers
- How psychology impacts messaging more than features or logic
- The role of perception in building brand trust
- How to align internal and external communication
- Why clarity beats cleverness in high-stakes messaging
This is a must-listen if your marketing sounds right… but isn’t landing.
Connect with Beltway Media:
Website: https://beltway.media/
LinkedIn: https://www.linkedin.com/in/joshuaialtman/
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
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Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
