The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
She Stopped Chasing Viral and Her Clients EXPLODED (FLASHBACK EPISODE)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
She stopped chasing viral trends - and that’s when the real growth began.
Join us for this unmissable flashback episode of The Business Game featuring Kennedy Logan, founder of Soboard Socials, as she breaks down the real strategies behind sustainable social media growth.
In this powerful conversation, Kennedy shares proven techniques to help you:
* Skyrocket brand awareness without burning out
* Build genuine trust with your audience
* Drive real conversions (not just likes)
* Create content that actually connects
* Understand and use the social media funnel effectively
Leverage platforms like TikTok, Instagram, Threads, and LinkedIn for both B2B and B2C growth
We also dive into:
* The biggest mistakes brands make on social media
* Why Instagram Stories are a secret weapon for trust-building
* How to balance short-form vs long-form content
* Why authenticity beats virality every time
If you're a business owner, marketer, founder, or creator who wants smarter growth (not just more posts), this episode is for you.
Connect with Soboard Socials:
Website: soboardsocials.com.au
Email: soboardsocials@gmail.com
Website: soboardsocials.com.au
Instagram: soboardsocials
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: go.try-hubspot.com/Z6Eq50 start your free trial today!
This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
