The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
From Churn to Champions: Secrets to SaaS Success with Altvia’s CEO
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Welcome to another episode of The Business Game, A Podcast That Moves The Needle for business leaders and entrepreneurs. In this episode, we sit down with Brie Aletto, CEO of Altvia, a game-changing vertical SaaS platform revolutionizing the private capital markets. With the global SaaS market projected to reach $1.2 trillion by 2034, driven by AI and cloud adoption, Brie shares how Altvia is leveraging AI-driven solutions like their tool "AIMe" to enhance client experience, streamline fundraising, and optimize deal management.
Key Topics Covered:
- Scaling a SaaS Business: How Altvia maintains its edge in the competitive private equity and venture capital landscape.
- AI in SaaS: Using AI to drive efficiencies, reduce churn, and solve real problems for clients.
- Leadership Challenges: Brie’s journey as a first-time CEO, navigating tough decisions, and building a high-trust team.
- Empowering Women in Tech: Strategies for fostering opportunities for women in the male-dominated private equity and tech industries.
- Client Retention: Why gross retention rate is the #1 metric for SaaS success and how Altvia achieves a 7+ year client tenure.
- Avoiding SaaS Pitfalls: Brie’s advice on focusing on ideal customer profiles to minimize churn and drive sustainable growth.
Why Watch/Listen? Brie’s insights are packed with actionable strategies for SaaS entrepreneurs, private equity professionals, and business leaders looking to scale efficiently while maintaining a high-performance culture. Learn how to balance bookings and burn, make data-driven decisions with win-loss reports, and lead with transparency and care. Plus, hear her inspiring mantra: “Eagles don’t fly with pigeons”—a call to surround yourself with mentors and peers who elevate your success.
Connect with Altvia:
- Website: altvia.com
- LinkedIn: Altvia
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
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Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
