The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
What No One is Telling You About AI’s Future or Past | John Crook from Rule30
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In this episode of The Tech Panel, we sit down with John Crook, CEO of Rule30, to explore his decades-long career in software development, AI, and tech acquisitions.
With a background spanning British Telecom, Intel, Softlink, and Constellation Software Inc. (CSI), John shares deep insights into AI disruption, software business growth, and the power of decentralized acquisition models.
What You’ll Learn in This Episode:
✅ The rise of AI and neural networks—John’s journey from writing his first AI program in the 1980s to today’s breakthroughs
✅ How Constellation Software Inc. built a global empire by acquiring and scaling Vertical Market Software (VMS) companies
✅ Lessons from the dot-com boom and bust—navigating tech cycles and industry shifts
✅ The real impact of DeepSeek AI, ChatGPT, and AI-driven innovation on global markets
✅ Why Australia could be a major player in the future of AI and software development
✅ Key software tools every business should use to stay ahead
🔥 AI vs. Human Intelligence? The Future of Business Depends on It!
With companies like Nvidia, Microsoft, and Google adapting to the latest AI-driven competition, how can businesses leverage AI without falling into the trap of hype-driven innovation? John breaks it all down with real-world strategies from his work with CSI’s global portfolio.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
