The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Why Most Startups FAIL (And How to Avoid It!) with Colin Kinner from Startup Onramp
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In this episode of The Tech Panel, we sit down with Colin Kinner, Founder and CEO of Startup Onramp, Australia’s leading startup incubator. With over 20 years of experience in startup accelerators, venture capital, and mentoring, Colin has worked with thousands of early-stage founders, helping them navigate the startup journey and avoid the most common mistakes.
Topics we cover:
- What separates successful startup founders from those who struggle?
- The biggest mistakes early-stage startups make (and how to avoid them!)
- Lessons from Silicon Valley that Australia can apply to its startup ecosystem
- Colin’s experience creating Microsoft’s Founders Hub learning content
- The most promising industries for new startups in the next few years
- The #1 software tool Colin would recommend to every new founder
If you’re a startup founder, entrepreneur, or investor, this episode is packed with insider knowledge that can help you launch, grow, and scale your business. Don’t miss out!
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
