The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Revolutionizing Home Building: Danny Assagby on Disrupting the Industry from Within
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In this explosive episode, we sit down with Danny Assagby, the CEO and Founder of Build Buddy, a game-changing platform empowering anyone to design and build their dream home—without a builder. But here's the twist: Danny is also the CEO of Hudson Homes, a traditional building company. With Build Buddy, Danny is boldly challenging the very industry he leads, turning the residential construction world on its head.
We dive deep into:
- How Build Buddy saves homeowners up to 20% or more on building costs.
- The platform’s intelligent algorithms that guide users through every step of the building process.
- Why Build Buddy has become Australia's most awarded PropTech, earning accolades like the 2024 Most Innovative Proptech in Construction.
- The controversy of creating a disruptor while leading an established building company—can one man truly revolutionize both sides of the industry?
Danny shares his vision for the future of home building, insights from his career in construction and finance, and how he’s navigating the tension between innovation and tradition.
Don’t miss this candid conversation with one of the most innovative leaders shaking up the building world. Whether you're a tech enthusiast, industry insider, or future home builder, this episode will leave you inspired and buzzing.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
